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INVOICEBIZ SOFTWARE
This is a software that covers a wide range of effective tools for generating invoice and tracking your business to help improve the daily functionality of your business
THE PROBLEM
Businesses want a better way to Create and send invoices with estimates, track time, expenses and accept online payments too. They want to stay organized and take control of their invoicing and accounting needs with ease.
Invoicebiz is designed for all kind of users whether you're small/large groups, freelancers, or contractors.
Create professional Invoices & Estimates at the contact of your fingertip. Review them, edit any part in them and ship them for your customers in an smooth fast way every time they're ready. In case your customer has the same opinion at the estimate, definitely convert it to an invoice with one click on. Stay on track with your finances with a dynamically generated report, monthly and yearly statements, income and expenditure summaries.
HIGH LEVEL TIMELINE
June - September, 2021.
MAKE OF THE TEAM
Jude Okwor - Engineering Lead
Samuel Chidera - Engineering
Divine Chukwudi - UI/UX Designer
KEY GOAL
Build user-centric Solutions that match business goals.
MY ROLE
My role in this project was to collect user insights through research and use them to define the product, build prototype and help facilitate the concept validation testing of the proposed solution.
In a team of 6, I was the UI/UX Designer. My core responsibilities included Conducting research, ideating concepts, wireframing, iterating based on feedback, and delivering final designs, it also entailed contributing to high-level strategic decisions that reconciles user needs, business goals and current technological trends, also cooperating with engineers to ensure smooth handover of deliverbles and accurate implementation of prototypes.
UNDERSTANDING THE USER
How do we solve this problem?
What do users want?
I conducted user research to gather both business and user requirements and i also spent some time analyzing their competitors to understand industry best practices and how to structure the outcome of this project.
In order to gather reliable information from which i could use to distill my potential users’ essences as personas, and to take forward in my design process, i had to kick off my research by taking a closer look at the target market. This is to help me evaluate the feasibility of this new product. This method allowed me to discover our target market, collect and document opinions and also make informed decisions.
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I incorporated research into my design process by deploying surveys, interacting with a sample group of businesses and people through interviews.
PERSONA
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This Persona represents the standard customers, their goals, motivations, frustrations, and abilities. That facilitates us empathize with the users and demonstrate a thorough know-how of who they may be and what they want to achieve.
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![Persona 1 (1).png](https://static.wixstatic.com/media/780de8_9fab5a78356647fa90d97fea3acc2d60~mv2.png/v1/fill/w_800,h_519,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Persona%201%20(1).png)
![Persona 2 (3).png](https://static.wixstatic.com/media/780de8_d78ba384d2624cce905a1c44fd9ce098~mv2.png/v1/fill/w_800,h_519,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Persona%202%20(3).png)
After conducting research by interfacing directly with potential consumers and businesses, here are some key point synthesized.
NOTE: The cards below were gotten after synthesizing the trends in the research feedback
Structure
Our target businesses are mostly privately owned, they run as corporations, partnerships, or sole proprietorship with fewer employees and less annual revenue than a corporation or regular-sized business
Matters Arising
Our potential customers want to Stay on track with their finances however at the same time, they do not want to be trapped in a sophisticated process that could lead to loss or wrong handling of their finances.
Other expectations
Freelancers want a tool that ensures that they are fairly compensated for the work they do. Turning hours, miles and expenses into invoices and bills at the click of a button
From this result, It became clear that at minimum, this Project need to incorporate solutions that will be
01
Affordable
02
Not Sophisticated but Easy to Use
03
Scalable
EMPATHY MAP
Based on the persona, i needed to build empathy so i could shape my product strategy to be used during the usability testing sessions. A deep understanding of user behavior and needs makes it possible to define who a product is being created for and what is necessary or unnecessary for them from a user-centered point of view.
![Frame 116 (2).png](https://static.wixstatic.com/media/780de8_9c30b7a637694d579d7309980022cfc6~mv2.png/v1/fill/w_816,h_725,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Frame%20116%20(2).png)
COMPETITIVE & COMPARATIVE ANALYSIS.
Users are creatures of habit, and a user who has spent time with my competitors might come to my product with certain expectations based on those previous experiences.
I performed competitive and comparative analysis because i wanted to at least have an idea of the standard practices in the market, identify noteworthy user experiences and then identify features to avoid.
I Need to point out that the purpose is not to copy the competition but to inform the design process by learning from what my competitors are doing.
THERE ARE SOME MAJOR POINTS AND NOTES I WANTED TO CALL OUT
Here i used the SWOT strategic planning method based on elements of — strengths, weaknesses, opportunities, and threats to evaluate the internal (strengths and weaknesses) and external factors (opportunities and threats) that impact your products or design decisions.
![Screenshot (13).png](https://static.wixstatic.com/media/780de8_94f4add713d549669f9fd99a6a6b93cf~mv2.png/v1/fill/w_876,h_438,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot%20(13).png)
Here is the summary of the competitive and comparative analysis on Airtable.
BREAKING DOWN THE PROCESS
Based on user interviews and competitive analysis, I created personas that represents users. I used these as reference while creating wireframes and mid-fidelity mockups to ensure designs are focused on the user.
User flow Diagram
Also Before ideating and sketches, we came together to decide on features and pages that would be more valuable for users based on the research found. Below is the structure of the platform we ended up agreeing on.
​User flow Diagram helped further layout the platform to make sure usability and available features are easy to get to depending on where you are and what you're doing on the site.
![Frame 116 (1).png](https://static.wixstatic.com/media/780de8_4458ecd2aa1949a5b7c8f47d1a642003~mv2.png/v1/fill/w_1070,h_258,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Frame%20116%20(1).png)
Sketches
Since there are several parts to the platform, I decided to break it into section based on the sitemap created which is in the same order as how users would be onboarded.
hi-fi Design
TITLE OF THE CALLOUT BLOCK
![MacBook Pro - 3.png](https://static.wixstatic.com/media/780de8_8b87d0f1063647a6a85bc7cf6c965700~mv2.png/v1/fill/w_979,h_612,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/MacBook%20Pro%20-%203.png)
Sign up and user authentication
![MacBook Pro - 4 (1).png](https://static.wixstatic.com/media/780de8_6d54d0a609624a0cac2323817d870d8c~mv2.png/v1/fill/w_980,h_613,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/MacBook%20Pro%20-%204%20(1).png)
Home screen
DELIVERABLES
![Frame 117.png](https://static.wixstatic.com/media/780de8_97440a72c69249dfb7fd9f78dec744e7~mv2.png/v1/fill/w_896,h_516,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Frame%20117.png)
LESSONS LEARNED
This project taught me how to collaborate efficiently with Engineers/Developers. The process of trying to understand constraints of each person while designing wasnt an easy task. To combat designing something that couldn't be built, I was always checking in to see if features were possible and simplify potential features that would take too much time to complete.